About Me

I’m a digital and e-commerce leader with over 20 years of experience building, scaling, and optimizing customer-centric platforms across complex, enterprise-level environments. My career has spanned strategy, execution, and transformation, working at the intersection of technology, experience design, and business growth in both public and private organizations.

Over the years, I’ve led initiatives focused on digital experience optimization, conversion improvement, content and commerce platforms, and cross-functional delivery at scale. I’m known for blending strategic thinking with hands-on execution, translating abstract goals into clear roadmaps, testable solutions, and measurable outcomes. Whether partnering with engineering, product, marketing, or leadership teams, my approach is rooted in clarity, experimentation, and accountability.

More recently, my work has expanded beyond traditional enterprise roles into founder-led experimentation and venture development. I created LaunchHaus Labs as both a creative sandbox and professional portfolio: a space where I actively build, test, and refine ideas using modern experimentation frameworks, AI-assisted workflows, and entrepreneurship principles. This lab allows me to apply what I’m learning in real time, moving ideas from concept to production-ready prototypes rather than keeping them theoretical.

I’m currently deepening my capabilities through advanced AI and Entrepreneurship Mastery programs through MindValley (learning from great instructors like Daniel Priestly, Noelle Russell, Robert Cialdini, and Domenic Ashburn), with a strong focus on practical application. My interests center on how AI can be responsibly integrated into digital experiences, content systems, decision-making tools, and early-stage product validation. I believe strongly that learning is most valuable when it is immediately applied, measured, and iterated on. Some of my projects showcased here reflects that philosophy.

In parallel, I’m exploring and building ventures across wellness, financial clarity, family connection, and digital tools. Each are rooted in solving real problems with simplicity and intention. These projects reflect both my professional expertise and my personal values: clarity over complexity, progress over perfection, and human-centered design over novelty for novelty’s sake.

At this stage of my career, I operate at the intersection of senior digital leadership and hands-on building. I’m equally comfortable setting strategy, mentoring teams, and rolling up my sleeves to prototype, test, and ship. I’m motivated by meaningful problems, thoughtful experimentation, and the opportunity to build things that actually work... whether within an organization or through founder-led initiatives.

LaunchHaus Labs is a living reflection of that mindset: a place where experience meets curiosity, and where ideas earn their way forward through execution.